Build a business that doesn’t cost your
nervous system

Websites, backend systems and automations for wellbeing and service-based businesses so your clients can find you, book with ease, and keep coming back.
Without you feeling overwhelmed behind the scenes.

Book a free audit

This is for you if…


You have a website, but it’s not converting into consistent enquiries


Your booking or onboarding process feels clunky or manual


You’re juggling too many tools
(or avoiding them altogether)

You forget to follow up with clients or don’t have a clear system

Things work… but not in a way that feels streamlined, or sustainable

Start with a free audit

Client results

Client Results
Joy Space
Joy Space

A distinct, design-led website that brings clarity to a multi-offer wellness space. Balancing practitioners, bookings, and events.

Multicultural Arts Victoria (MAV)
Multicultural Arts Victoria (MAV)

A shift from fragmented, manual processes to a connected, transparent system that supports both team and artists with ease.

CERES School of Climate and Nature
CERES School of Climate and Nature

A thoughtful website redesign that brings clarity to complex offerings. Making it easier to explore, book, and engage.

Sentient Studio
Sentient Studio

An elevated brand and website designed to attract premium clients, streamline enquiries, and support confident growth.

The Grounded Business framework

Clarity

We map your current setup and identify what’s working (and what’s not)

Structure

I design your website and backend systems to support a smooth client journey

Flow

We connect everything so clients can move from finding you to booking and returning, without friction

Support

You walk away with a system you understand and can actually maintain

Our core services

I offer a small number of focused services designed to support most clients. If you’re after something more tailored, I’m always happy to explore a custom approach together.

  • Investment: $750 AUD
    Timeline: Delivered within 3–5 days

    What’s included:

    Website & Messaging Review

    • Homepage clarity + structure feedback

    • CTA placement + conversion flow

    • Key gaps or friction points

    Client Journey Audit

    • Enquiry → booking → follow-up flow

    • Where clients are dropping off

    • Missed opportunities for retention

    Booking & Backend Review

    • Scheduling setup (e.g. Calendly)

    • Forms, confirmations, reminders

    • Payment flow (if applicable via Stripe)

    Personalised Action Plan

    • Prioritised list of fixes (quick wins → deeper improvements)

    • Clear recommendations you can implement immediately

    Loom Walkthrough (15–20 mins)

    • Talk-through of your setup

    • Strategic suggestions explained simply

    Best for:

    You want clarity and direction before investing in a full rebuild

    Optional upgrade:

    → Apply your audit fee toward a full build within 30 days

  • Investment: $3,500 – $5,500 AUD
    Timeline: 2–4 weeks

    What’s included:

    Website Design (Your digital front door)

    • Custom website (Squarespace or Webflow)

    • Up to 5 pages (Home, About, Services, Contact, Booking)

    • Mobile optimisation

    • Strategic layout focused on clarity + conversion

    Backend Systems Setup (Your invisible engine)

    • CRM setup (Dubsado)

    • Booking system integration (Calendly)

    • Payment integration (Stripe)

    Client Journey Automation

    • Enquiry → response workflow

    • Booking confirmations + reminders

    • Intake forms + onboarding

    • Post-session follow-up email

    • Rebooking prompts

    Strategy & Structure

    • Full client journey mapping

    • Offer positioning + flow guidance

    • Website structure planning

    Handover & Training

    • Loom walkthrough of your full system

    • Guidance on how to manage + update things

    • 2 weeks of post-launch support

    Best for:

    You want a complete, done-for-you setup that actually works long-term

    Optional add-ons:

    • Copywriting support

    • Additional pages

    • Email nurture sequence setup

  • Investment:

    • Lite: $450/month

    • Standard: $750/month

    • Premium: $1,200/month

    What’s included:

    Ongoing Optimisation

    • Website updates (small changes, tweaks)

    • Conversion improvements

    • System refinements

    Automation Support

    • New workflows as your business evolves

    • Email sequence updates

    • Backend clean-up

    Monthly Check-In

    • What’s working / what’s not

    • Recommendations for improvement

    • Light strategy guidance

    Support

    • Email or Whatsapp support (depending on tier)

    • Peace of mind that things are handled

    Best for:

    You want your business to keep evolving without having to manage the backend yourself

Apply to work together

  • Rachael has an incredible ability to untangle ideas and translate them clearly — and to truly see what someone is doing, often before they can see it themselves.

    —Jessica Grilli, Sentient Studio

Frequently asked questions

  • Not at all. I design everything to be simple and easy to manage, and I guide you through the process step by step. You don’t need to know how the backend works, that’s what I’m here for.

  • Yes! Everything is tailored to your work, your style, and the experience you want your clients to have. My role is to bring clarity and structure, not to override what makes your business unique.

  • You don’t need everything figured out. Most clients come in with a mix of ideas, existing content, and a few gaps, and that’s completely fine. Part of the process is helping you get clear on what’s needed.

    • The Grounded Business Reset: delivered within a few days

    • The Grounded Business Build: typically 2–4 weeks depending on scope

    Timelines can vary slightly depending on responsiveness and complexity, but I’ll always keep things moving clearly and efficiently.

  • I typically work with:

    • Squarespace or Webflow for websites

    • Dubsado for client management

    • Calendly for bookings

    • Stripe for payments

    Everything is chosen for simplicity, reliability, and ease of use.

  • Yes. I build everything so you can confidently make updates if you want to. You’ll also receive a walkthrough so you understand how everything works.

    If you’d prefer ongoing support, that’s where my monthly offering comes in.

  • Yes, payment plans are available for the The Grounded Business Build. We can discuss a structure that feels manageable for you.

  • Most clients fit within my core offerings, but if your project is more bespoke, I offer custom proposals on request.
    You can reach out and we can explore what makes sense.

  • If you’re unsure, the best place to start is with a free audit.
    From there, I can recommend the most appropriate next step based on your current setup and goals.

  • Clients typically experience:

    • More consistent enquiries

    • A clearer, more professional online presence

    • Less admin and mental load

    • A smoother experience for both them and their clients