Simple, strategic systems for creatives who want less mess and more momentum

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Our services

We help small businesses streamline their digital systems so things flow smoother, decisions get easier, and your brain (finally) gets a break. If you’re just getting started or scaling fast, there’s a way to work together.

Systems in a day

A full backend reset. Done for you, in one focused day.

  • You’re scaling fast, juggling too many tools, and your backend is holding you back. You don’t need another drawn-out project. You need clarity, structure, and systems that actually work (without having to build them yourself).

    Systems in a Day is a high-impact intensive where I take the reins and rebuild the backend for one area of your business based on your goals, your flow, and how your brain actually works.

    You’ll brief me thoroughly beforehand (via a questionnaire + a 45-minute planning call), then I’ll dive into the build while you get on with your day.

    What’s Included:

    • Pre-work questionnaire to set clear priorities

    • 45-minute strategy call to map your systems goals

    • 6–8 hours of focused backend build time

    • Real-time setup in Notion, ClickUp, Airtable, or Dubsado

    • Templates, workflows, SOPs, and light automations

    • 14 days of email support for questions + tweaks

    • Loom walkthrough video so you know exactly how to use what I’ve built

    • One round of light refinements

  • Perfect for:
    → Founders in momentum mode
    → Creatives prepping to launch, hire, or simplify
    → Anyone craving systems that feel intuitive, not overwhelming

    • Book a day → Pre-work questionnaire

    • Strategy session in the morning

    • Full build and delivery within 24 hours

    • Support wraps 1 week after

  • From $1,500 AUD
    (Payment plans available)

    Book Your Day

Signature system build

A custom digital HQ, built from scratch to streamline your ops, scale your biz, and give your brain a break.

  • You’ve grown fast. You’ve outgrown the patchwork of Google Docs and scattered tools that got you this far. Now, you’re ready for a backend that feels as thoughtful and intentional as the work you’re putting out into the world.

    This isn’t just a tidy-up. It’s a full, done-for-you systems transformation. Built to give your business structure, clarity, and space to grow sustainably.

    We’ll map your workflows, design a setup that works the way you work, and implement it beautifully inside the tools that best support your brain, team, and goals. From onboarding and delivery to day-to-day operations, we create a system that holds your business. So you don’t have to.

    Built in Notion, ClickUp, Airtable, Dubsado, or a blend of all four, depending on what’s going to serve you best.

    The Transformation:
    Before: You're juggling systems that don't talk to each other, onboarding clients manually, spending way too much time in admin mode, and wondering if it always has to feel this scattered.
    After: You have a centralised, easy-to-use system that brings structure, flow, and breathing room to your business. Your team knows where to find things. Clients feel held. You can finally exhale.

    What’s Included:

    • Kick-off strategy workshop to map your workflows, goals, and friction points

    • Full custom backend build in Notion, ClickUp, Airtable, Dubsado (or a combo)

    • Dashboards, templates, SOPs, and smart automations to streamline the boring stuff

    • Tool integrations via Zapier/Make for seamless handoffs

    • Team onboarding session + personalised Loom training library

    • 30-day post-launch support + refinements


  • This is for you if:

    → You’re scaling a creative business or education-led brand and the backend is starting to buckle

    → You’ve been DIY-ing your systems but things feel cluttered, manual, or unsustainable

    → You’re hiring, launching, or levelling up and want a backend that can actually support the next chapter

    → You want to feel clear, confident, and in control (without becoming your own Ops Manager)

    • Week 1: Strategy call + system planning

    • Week 2–3: Build and testing

    • Week 4: Delivery, walkthroughs, and handover

    • Support continues for 2 weeks post-handover

  • From $2,800 AUD
    (Split payments available)

    Let’s build it

GroundWork partner ops

Strategy, systems, and ongoing ops support that keeps your business running smooth as hell.

  • Ongoing ops support for people who want to stay in their genius zone.

    You’ve got systems. Now you want someone to own them with you. We act as your fractional COO. Thinking through problems, optimising workflows, building new systems, and keeping everything ticking behind the scenes.

    Less overwhelm. More traction. A clear head for the creative work that actually lights you up.

    Includes:

    • Monthly strategy calls + action recaps

    • Priority async support via Slack or ClickUp

    • Ongoing systems improvements, builds + automation

    • Quarterly ops check-ins + roadmap resets

    • Optional: KPI dashboards, light team ops, hiring systems

  • Who it’s for

  • Ongoing — 3-month minimum commitment.
    Start with a discovery call + audit to tailor the scope.

    • $1,800: Light-touch (1–2 projects/month, async + 1 call)

    • $2,400: Mid-tier with full support, systems upkeep, and strategic advisory

    • $3,200+: White-glove ops management, multi-team projects, or agency work
      (Custom packages available based on your needs and team size)

    Join the Waitlist

What to expect

Here’s what working together looks like. Calm, collaborative, and custom to your needs.

01 Free intro chat

We kick things off with a quick call to get clear on where you’re at and whether we’re a good fit. No pressure, just a real conversation.

02 Clarity + planning

Once we lock in the project, you’ll complete a short pre-work questionnaire and we’ll map out priorities in a strategy session.

03 Build + implement

I go behind the scenes to design and build your systems. Whether it’s a one-day fix or a full custom HQ. You’ll get updates along the way, plus a full walkthrough once it’s live.

04 Handover + support

You’ll receive custom Looms, templates, and 14–30 days of post-build support (depending on your offer). I’ll make sure everything feels smooth, sustainable, and actually usable.

Tools we ❤️

These are the platforms we build in (and geek out about daily):

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